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Discussion: Hearing of cro
Reply:I couldn’t agree more with both of you. From my perspective, CRO is far from optional—it’s indispensable. With so many businesses competing for attention, optimizing what you already have is critical. What I appreciate most is the structured, evidence-based approach: you don’t guess, you test. You figure out where users drop off—maybe it’s at checkout, in the signup form, or on a landing page—then run experiments to confirm changes actually help. It’s all about reducing friction—whether that means improving page load times, clarifying value propositions, simplifying form fields, or fostering trust with social proof or messaging tweaks. Importantly, CRO isn’t bound to any specific business size or vertical; it scales. Whether you run a small app, a SaaS product, or an e-commerce funnel, you can apply CRO principles. It builds on itself: each test teaches you more about your users, helps you refine your funnel, improves metrics like average revenue per user or lifetime value, and makes marketing spend more efficient by converting more from existing traffic. In short, CRO isn’t just something I use—it’s something I rely on to steer meaningful, measurable growth.